Every now and then I am compelled to recommend a read that is more textbook-like than much of what we have in the Nonprofit Resource Center. This important book, Nonprofit Sustainability: Making Strategic Decisions for Financial Viability is written by Jeanne Bell, Jan Masaoka, and Steve Zimmerman and is published by Jossey-Bass. The cover displays arrows with “Matrix Map Analysis” and “Decision Making” leading to “The Sustainable Nonprofit Business Model,” and the sections and chapters between the covers deliver as the arrows promise. You’ll get loads of figures, tables, and exhibits to help you decipher the how-to. A resource section and index also help your navigation through the book and the topics it covers. If you’re looking at sustainability for your nonprofit, you’ll want to read this book. Check it out.
What efforts is your organization currently making to increase the potential for sustainability?