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Shari’s Nonprofit Pick: Trust Agents

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan & Julien Smith

I’m a fan of Seth Godin, so if he says something is a “must read,” I tend to take notice. All across the web, you can find articles agreeing with Godin’s view of this book. One blogger calls Trust Agents “real competition” for Dale Carnegie’s How to Win Friends and Influence People. The writer on Copyblogger calls the book a “stand-out piece,” and Eric Brown says “any company in the world can benefit greatly from the information presented in this book.” This book is a perfect blend of theoretical and practical, and gives you real ways to use the Internet to build relationships (unsurprisingly, the authors encourage us all to connect with people online and then find ways to meet them in person). This book is a must-read for any of us wanting to maximize our social media efforts. Check it out.

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