Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 (Technologies to Recruit, Organize, and Engage Youth) by Ben Rigby.
Whether or not your particular mission is engaging youth in your organization, you will find Mobilizing Generation 2.0’s contents helpful. Though Rigby’s name dons the cover, the book is a compilation of chapters written by those in the forefront of social media such as Seth Godin, Jonah Sachs, Fred Stutzman, Evan Williams, and Mitch Kapor. Topics covered include social networking, video and photo sharing, mobile phones, Wikis, maps and virtual worlds to raise awareness of your nonprofit organization. You’ll find real-life examples, tips, resources, and best practices. You won’t be able to get enough; so fortunately, the book points you to its up-to-date web site, www.mobilizingyouth.org, for even more information. Check out the book first, and then visit the web site.
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