Switch: How to Change Things When Change is Hard by Chip Heath & Dan Heath.
Call No. 303.4, Book on CD Call No. CD 303.4, Available in the Nonprofit Resource Center.
Are you meeting resistance as you try to affect change? Understanding the resistance you face will help you overcome the obstacles in your way, and help you be part of moving your organization forward, embracing change, and bringing others along with you. Written by the bestselling authors of Made to Stick, Switch draws on research and anecdotes of several real-life successful efforts to change people and organizations for the good. You’ll learn (or be reminded) how to keep your eyes on the destination, shrink the change, grow people, build habits, rally the troops, and keep on switching.
The authors say, “We studied people trying to make difficult changes: People fighting to lose weight and keep it off. Managers trying to overhaul an entrenched bureaucracy. Activists combatting seemingly intractable problems such as child malnutrition. They succeeded–and, to our surprise, we found striking similarities in the strategies they used. They seemed to share a similar game plan. We wanted, in Switch, to make that game plan available to everyone, in hopes that we could show people how to make the hard changes in life a little bit easier.” If you’re ready to make your life a little bit easier, read this book.
Too busy to read but spend a lot of time in your car? In an effort to better serve you, we are beginning to add several books on CD to our Nonprofit Resource Center collection. Switch represents our first title on CD. Check it out.
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